Although I meant for my next post to start breaking down how organizations can become adept at the trends that comprise digital transformation, well. . . . it's the end of 4th Quarter, and time has been a bit tight recently. However, in the meantime, two people yesterday sent me phenomenal articles that illustrate exactly this discussion. So, go read about it from sources far more authoritative than I.
http://www.forbes.com/sites/tomgillis/2013/11/11/why-the-cios-time-to-lead-is-now/
http://customerthink.com/marketing-and-millennials-using-big-data-in-the-fight-for-younger-buyers/
Many thanks to Joe Osborne (@JoeJOzzie) for the Forbes article, and Scott Blahauvietz (@GoScottB) for raising the topic of how millennials are consuming differently than previous generations.
